Equation: (Exact Phrase Hit)+(AdjacencyFactor)+(Weight) * (PageRank/Links)
Google ignores some words*:
a, about, an, and, are, as, at, be, by, from, how, i, in, is, it, of,
on, or, that, the, this, to, we, what, when, where, which, with
Google's Boolean Modifiers
• AND is always implied.
• OR: Escobar (Narcotics
OR Cocaine)
• "-" = NOT: Escobar -Pablo
• "+" = MUST: Escobar
+Roberto
• Use quotes for exact
phrase matching:
– "nobody puts baby in a corner"
Review: Basic Search
• Use the plus sign (+) to force a search for an
overly common word. Use the minus sign (-) to
exclude a term from a search. No space follows
these signs.
• To search for a phrase, supply the phrase
surrounded by double quotes (" ").
• A period (.) serves as a single-character
wildcard.
• An asterisk (*) represents any word—not the
completion of a word, as is traditionally used.