Within the text from the advertisement for the Dominican Republic it comments highly on the island and the culture of the people who live there. Aswell as that, it uses language which makes the Dominican Republic look like the best place to visit on earth with words and phrases like: “Here I feel free.”, “a thousand golden beaches”, and “A land of sensations.”. The advertisement for New Zealand does this too, by using words and phrases such as: “That sense of freedom to do the things you have always wanted.”, “incredible”, “imagination”, “wild dramatic landscape.”. Nevertheless, I don’t feel that these words do much for the advertisements as most of the things said in the text don’t match the photos. The Dominican Republic kept their text short though, this is good as they summed up all they needed to in a few small sentences and so people walking by or looking at leaflets would feel more inclined to stop and read whereas the advertisement for New Zealand requires a lot more reading as there is much more text. The difference is that the advert for New Zealand contains more information and more means of contact, while the Dominican Republic only has a telephone number, no website.
To conclude my essay I will say I quite like both advertisements for two entirely different reasons. The Dominican Republic catches my eye more, the bright colours and the little side pictures impress me as I love bold ‘in-your-face’ colours. However, there isn’t a website on the advertisement and even though there is less text which makes it more likely to be read, there isn’t really enough information considering there is no website in which you can look up more about the island. Nonetheless I would probably look into going to the Dominican Republic because the pictures appealed to me.
On the other hand, I also like the New Zealand advertisement as despite the length on the text, after reading it I decided that were was a fair amount of information and they also included a website which I can visit if I find myself looking for more information. The slogan was extremely cheesy and the picture didn’t really appeal to me because the colors were too blended and seemed far to romantic and soppy for my likes.