Brett Featherman
Entertainment Business & Law
Erin Charlton, Esq.
13:15 – 17:00
Assignment #1
Mission Statement Worksheet
Read Chapter 1-Page 13 in your textbook. Complete this worksheet with your business project group members. Make sure all members names are included and turn in one sheet.
To develop an effective mission statement, ask yourself these questions:
Why does my company exist? Who do we serve? What is our purpose?
PR Unlimited exists to bring forth a unique approach in the field of entertainment relations with the public and media as one entity. Our services are intended to create a unhindered bond between its clientele and the public as a whole. The purpose of PR Unlimited is to create ultimate client satisfaction while increasing the presence of positive public relations efforts within the entertainment industry.
What are our strengths, weaknesses, opportunities and threats?
Our strengths include a dedicated and non-orthodox work force that not only creates ideas that are ‘outside of the box’, but is completely task-oriented with an emphasis on positive prioritization. PR Unlimited weaknesses include a brand new presence into the overall dominated and saturated Public Relations market, but at the same time creating afresh and new outlook on one focused and generalized market; the entertainment industry. Considering that major competition is a giant negative factor in creating overall success within the start-up of the operation, PR Unlimited believes that this can be a vast opportunity to create a new niche within the market, serving mostly un-targeted clients while increasing interest within the void filled.
Considering the above, along with our expertise and resources, what business should we be in? PR Unlimited stands firm in the ideology of servicing the needs of the entertainment industry through the means of primarily public relations, and media relations. While keeping constant communication with the media and public, it is a major vision of PR Unlimited to be a persistent force in the world of entertainment PR.
• What is important to us? What do we stand for?
PR Unlimited believes that integrity, persistence, and a common sense of task-orientation and accountabilitys throughout the company will create a successful team of like-minded spirits. Our stance is to deliver cutting-edge services to clients, while retaining a positive image with the general public. In essence, representing an invisible rope which ties the public to our clients, while the anchor is the media in relation to the client.
Now that you’ve answered those questions, you are ready to write your own mission statement.
Use various elements of the answers from above to develop your mission statement.
“Always discovering new media potential, while constantly influencing public awareness. These goals are the essential basis of PR Unlimited. As technology changes, our team will never fail to embrace it. PR Unlimited is dedicated to bringing a fresh outlook on Public Relations while retaining integrity, constant reliability, and the positive attitude that pushes the entertainment industry forward.”
Find more forms for your business at www.entrepreneur.com/formnet.