Anonymous

Alpha High School is an 11-year-old certified Toronto District School Board (TDSB) private high school located on Yonge Street between Finch Ave. and Steeles Ave. Previously, the school was strictly open only to those of Iranian descent. However, there was a change in administration 4 years ago which allowed the school to open its doors to students of any background. The private school offers summer school programs and night school programs operating from 4:00 pm-9:00 pm on weekdays. The teachers who work at this school are all approved by the TDSB, and are hired on a contractual basis going through a selection process by the principal and owner. Students that attend Alpha are also required to go through a selection process to test their behavioural and academic background to see if they will be successful in Alpha. 
Alpha High School has two target markets, the primary one being parents of high school students and the secondary being the high school students themselves. The characteristics of the primary target market are middle-aged mothers and fathers between the ages of 40-50 who are making important financial and educational decisions for their children. Furthermore, we are looking for families who have had prior university education and expect their children to pursue a university education. Their income level is medium to high as the schooling service is by no means cheap. We are also targeting high school students aged 14-18 who are self-interested and self-motivated in terms of their education. They have the potential to sway their parents, the gatekeepers to their finances, to enroll them in Alpha High School if they wish.  
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Dragan Hair Design is a entrepreuneurial salon business started by Dragan Colic in March of 2004, just short of its 4 year anniversary.  It is located on 3196 Yonge Street, one block North of Lawrence Avenue, and is within convenient walking distance of Lawrence Subway Station on the Yonge-Spadina TTC Subway Line.  Dragan began his entrepreneurial pursuit because his large clientele base under the leadership of others is becoming too hectic and inconvenient; he believed he would serve both his and his clients' best interest by opening his own salon.  

Dragan Hair Design offers a wide variety of services, ranging from cutting, colouring, perming, blow-drying, hair relaxing and other hair treatments.  Aside from these services, Dragan Hair Design also houses a fair share of salon-quality hair products, most notably the German Schwarzkopf line, and the French Rene Furterer line. Dragan Hair Salon is open six days a week, from Monday to Saturday, with varied hours from 9 am to 7 pm.  Reservations may be made by booking with Dragan personally. 

As with most salons, Dragan's main target market and client base is women.  He estimates that about 90% of his clients are women.  Although most of his clients are within the community of Old Toronto, or Downtown as it is more commonly referred to as, his amiable reputation has led to an expansive client base all over Toronto.  Within this large female clientele, the majority are women of ages 25 to 45 who are conscious of aesthetics, or work at businesses which place great importance on the way their employees look.  Their income are medium to high, as Dragan's prices are in the moderate to high-end.