Anonymous

Alpha High School is an 11-year-old certified Toronto District School Board (TDSB) private high school located on Yonge Street between Finch Ave. and Steeles Ave. Previously, the school was strictly open only to those of Iranian descent. However, there was a change in administration 4 years ago which allowed the school to open its doors to students of any background. The private school offers summer school programs and night school programs operating from 4:00 pm-9:00 pm on weekdays. The teachers who work at this school are all approved by the TDSB, and are hired on a contractual basis going through a selection process by the principal and owner. Students that attend Alpha are also required to go through a selection process to test their behavioural and academic background to see if they will be successful in Alpha. 
Alpha High School has two target markets, the primary one being parents of high school students and the secondary being the high school students themselves. The characteristics of the primary target market are middle-aged mothers and fathers between the ages of 40-50 who are making important financial and educational decisions for their children. Furthermore, we are looking for families who have had prior university education and expect their children to pursue a university education. Their income level is medium to high as the schooling service is by no means cheap. We are also targeting high school students aged 14-18 who are self-interested and self-motivated in terms of their education. They have the potential to sway their parents, the gatekeepers to their finances, to enroll them in Alpha High School if they wish.  

Dragan Hair Design is a entrepreuneurial salon business started by Dragan Colic in March of 2004, just short of its 4 year anniversary.  It is located on 3196 Yonge Street, just North of Lawrence Avenue, and is within convenient walking distance of Lawrence Subway Station on the Yonge-Spadina TTC Subway Line.