This is a good idea because the it is practical, and the means of installation are already built into homes.
Who's going to use it? Basicly - Everyone. It is an idea that can be used in most homes.
It's special because it's unique and hasn't been done anywhere in the world.
This wouldn't be advertised as a product nessessarily, but as a functional device to help the families with their economic state for electricity usage.
I don't think we would get a celebrity to advertise it, but moreover the local electricity company.
This product would come at a one off price of £55. It would be sold via the electricity company.
We have worked altogether for this entry, using each others talents, features and strengths. We have also worked with experts, which is shown in our document 'Email Research'
--TEAM ICE BREAKERS--