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Competitive Advantage
-	This is achieved when companies and countries do better than their competition through improved or superior products, better pricing, higher quality, better service, uniqueness, or profit. 

Competitive advantage can be measured in many ways:
-	market share and performance
-	partnerships with suppliers
-	customer demand
-	customer loyalty
-	distribution service
-	basic resources like support systems
-	skilled and knowledgeable workers