from within the chroot wine works;
user@64studio:~$ wine 'C:\Program Files\Mozilla Firefox\firefox.exe'
Invoking /usr/lib/wine/wine.bin C:\Program Files\Mozilla Firefox\firefox.exe ...Wine failed with return code 1
/usr/bin/wine: line 533: 7971 Terminated $XMESSAGE -timeout 30 -buttons " Dismiss ":0," Never display this message again ":3 -title "Wine Launch Window" -default " Dismiss " "Invoking $WINEBIN/$WINE_BIN_NAME $@ ...
This dialog box is a temporary status dialog to let you know
that Wine is attempting to launch your application.
Since Wine is still very much in a development stage,
many applications will fail silently.
This dialog box is your indication
that we're *trying* to run your application.
This dialog box will automatically disappear after 30 seconds,
or after your application finishes.
You can permanently disable this dialog by selecting
the option below.
" 2>/dev/null
This is how i usually run 32 bit apps;
user@64studio:~$ dchroot -c ia32 -d wine 'C:\Program Files\Mozilla Firefox\firefox.exe'
I: [ia32 chroot] Running command: wine C:\Program Files\Mozilla Firefox\firefox.exe
Invoking /usr/lib/wine/wine.bin C:Program FilesMozilla Firefoxfirefox.exe ...
wine: cannot find 'C:Program'
Wine failed with return code 2
this is how my chroot is set up; http://www.crazysquirrel.com/computing/debian/amd64.jspx