Vestas should establish itself in the Australian market with a daughter company. They must get in direct contact with the customers though, because the risks of making an entry into the market based on assumptions alone are just too big. This is very important. The demand for windmills must be present. However, several areas seem interested after the government passed the law giving economic incentives to using alternate energy sources.
With a daughter company will Vestas be able to service all of their customers. They will get as close to the customers as possible, and Australian value this very highly.
The interest for windmills is especially large in Tasmania and Vestas should make an effort to penetrate this area and make contact with the leading electricity companies.
The future prospects for Vestas worldwide look very promising as the genereal consensus says that a continuingly larger and larger part of the energy sources of the world must be green.