What is each Party's position?
-Seller wants 14 million for 33%
-Buyer wants 8 million and wants 80% of the station
What are the buyer's interests?
Station is a good fit
OFF set the losses needs 80% of station
keep talent
keep management
profit
What are the seller's interests?
He cares about the station
He built the station from the ground up
Creative control
Ability to management and participate
What interests do they have in common?
Keep Management
Profits
Ownership
Creative control
What are some options which would meet both parties' interests.
Keeping ownership
profit
control