Unnamed

RewriteCond %{HTTPS} off
RewriteCond %{REQUEST_URI} ^/store$
RewriteRule ^(.*)$ https://properwines.com/store [R,L]

RewriteCond %{HTTPS} on
RewriteCond %{REQUEST_URI} !^/store
RewriteRule ^(.*)$ http://properwines.com/$1 [R,L]