Dear Jim,
Online marketing efforts are experiencing important and complex change. There now are new channels available to reach customers and create and maintain lifelong and daily relationships with them. These new opportunities to interact with clients and customers are unique and different when compared with traditional marketing programs. They can become an awesome tool for an able and willing marketing department.
Jim, I was fortunate to be a part of your team for two months last year, and it was a great experience. The collegial and professional atmosphere, the friendly interaction among team members, and the overall excellence of the department have left a lasting impression on me. Since my time with you I have often thought that your department was the ideal working environment. To tell you more about myself, I have nine years of web development and web design experience. I am proficient with the Adobe CS suite and the Macromedia (now Adobe) Studio software suite. I am especially experienced with Adobe PhotoShop and ImageMaker, Adobe Illustrator and In-Design. My technical capabilities include SQL, PHP, JavaScript (including AJAX), (X)HTML, XML, with some familiarity with ASP and .NET. I have worked in a marketing department for two years at the University of Hawaii at Hilo, beginning in 2002 and have since maintained and continued to develop skills applicable in the marketing profession.
I do not know to what extent Canyon Ranch has jumped into the fray of the new marketing opportunities available, but I would be excited to work with you and your team to accomplish your online marketing mission. The Canyon Ranch I see will utilize its vast amount resources and expertise in health and fitness and bring it online and energize the Canyon Ranch marketing effort with expert web journals (blogs) on yoga, fitness, and healthy living. It would do this by creating video, audio, and other interactive content for extended or targeted marketing campaigns or as a new product. Canyon Ranch could develop internal web journals and work with independent wellness and spa oriented blogs, websites, and online services to develop daily and life long relationships with customers and guests. As part of your marketing department I would help the team take advantage of the new complex advertising channels that market directly to those that are interested in what Canyon Ranch can do for them.
I hope this cover letter conveys both my excitement and my ideas. I would like to speak more with you about the position that you were so kind to notify me of in person. Please do not hesitate to contact me if you have a question or want to speak with me in person.
It was good to hear from you again. Please say hello to everyone for me.
Sincerely,