document.getElementById("who_desc").innerHTML = "<B>History in the Making<BR>Body Ritual Tattoo and Piercing</B><BR><BR>In 1997, Body Ritual opened its doors as Milwaukees first and largest body piercing studio. One year later, the shop turned into a haven for body modification, complete with on-site tattoo artists and piercers who upheld their craft to the highest artistic and professional standards. Today, the shop is home to 10 resident designers who have proven track record when it comes to safety and client services.<br>" +"<BR>Additionally, Body Ritual offers more than 20,000 pre-designed images and has served more than 50,000 satisfied customers in the metro-Milwaukee area and beyond. It was voted Best Tattoo Parlor in the Shepherd Express newspapers annual 2004 readers choice awards. <br><BR>After eight years of successful operation in the basement of Milwaukees East Side, Prospect Mall, Dave Weir & Co. are taking their artistic chops to the next level." +etc..